The problem is that Google may not prioritize the crawling or indexing of deep content because it assumes it holds little to no value for searchers. As long as your content is internally linked, Google will be able to find and index it. Make sure important content isn’t too deepĭeep content is harder for users to find, but it’s a common misconception that this is also true for search engines. Recommended reading: Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters 4. In effect, content hubs give you the best of both worlds related content is grouped and interlinked (as is the case with silos), but you’re also able to internally link between pages where it makes sense. You’re free to do that with content hubs because, unlike with siloing, there’s no rule that you can’t. You can happily internally link between those pages despite them being in different areas of the site. Using a pyramid structure with no such stipulations solves this.įor example, let’s say that you have some dining room chairs and a sofa in the same style. The main problem with SEO silo structure is that it prohibits linking relevant contextual opportunities outside of the silo. It just doesn’t have the downside of prohibiting internal links between silos, which brings us neatly to… 2. You’ll notice that those three benefits pretty much align with the perceived benefits of silo structure. Internal links are contextual – Categories link to their respective subcategories and vice versa. Good PageRank flow – Site homepages tend to get the most backlinks, so having important content close by makes sense.Easy to navigate – Visitors start on the homepage, choose a category, then dig deeper.Here are the benefits of pyramid site structure: You can see that the internal linking structure resembles a pyramid. In other words, siloing creates internal links to and from pages about similar or related things-and usually with relevant anchors, too.īoth of these things help Google to understand the context of a page, as John Mueller explained in this Webmaster Hangout: This means that the internal links between pages within them are usually contextually relevant. In effect, if one page in a silo attracts lots of high-quality PR-boosting backlinks, some of that PR is shared with other pages in the silo through internal links. Backlinks are how PR flows into your site, and internal links are how PR flows around it.Īs all pages in a silo are interlinked, siloing helps PR flow between them. PageRank (PR) is Google’s formula for scoring the value of a page based on the quantity and quality of pages linking to it. There are two main reasons why siloing may help to boost rankings. Siloing can help with this because it creates a logical hierarchical structure with consistent internal linking. Internal links are one of the ways Google finds new pages, so it’s best practice to ensure that all of your pages are interlinked in some way or another. The reason for its popularity is the perceived benefits, which usually go something like this: 1.
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